White Castle Goes Bold

White Castle has been offering its small square burgers since 1936. Now, boasting over 400 locations and a wider menu selection, it has become a cultural icon, and has plans to reach a new generation. We came alongside their team and focused on celebrating the individuality and bold flavor of each slider. Specifically, I helped to establish a striking new visual system for the entire menu, including adding quirky elements of 3D text and renders.  Each initiative has its own look and feel, while fitting into a cohesive series.

White Castle Goes Bold

White Castle has been offering its small square burgers since 1936. Now, boasting over 400 locations and a wider menu selection, it has become a cultural icon, and has plans to reach a new generation. We came alongside their team and focused on celebrating the individuality and bold flavor of each slider. Specifically, I helped to establish a striking new visual system for the entire menu, including adding quirky elements of 3D text and renders.  Each initiative has its own look and feel, while fitting into a cohesive series.

  

Scope
Pitch Creative
Art Direction
Logo Design
Brand Book

Scope
Pitch Creative
Art Direction
Logo Design
Brand Book

Team Produced Work

Team Produced Work

But wait, there's more.  

© Luke Kramer 2018