Macy's 4th of July

Macy's was looking for a one-of-a-kind way to celebrate the 4th of July. We rose to the challenge and pitched a new app idea that allows spectators to join the fireworks celebration along the Hudson River. Their phone screens synchronize with the fireworks display and light up areas along the river. It is a physical representation of Macy's new tagline, "Brighter Together.”

Macy's 4th of July

Macy's was looking for a one-of-a-kind way to celebrate the 4th of July. We rose to the challenge and pitched a new app idea that allows spectators to join the fireworks celebration along the Hudson River. Their phone screens synchronize with the fireworks display and light up areas along the river. It is a physical representation of Macy's new tagline, "Brighter Together.”

  

Scope
Pitch Creative

Scope
Pitch Creative

But wait, there's more.  

© Luke Kramer 2018