D'Addario

D'Addario is a manufacturer of musical instrument strings, primarily for guitars, currently headquartered in Farmingdale, Long Island, New York. As one of the largest string manufacturers in the world, the company wanted a cohesive digital framework and system for their brand. We came on board and presented them with solutions: a unified navigation style, online product customization, and exclusive videos showing artists jamming on D’Addario instruments.

D'Addario

D'Addario is a manufacturer of musical instrument strings, primarily for guitars, currently headquartered in Farmingdale, Long Island, New York. As one of the largest string manufacturers in the world, the company wanted a cohesive digital framework and system for their brand. We came on board and presented them with solutions: a unified navigation style, online product customization, and exclusive videos showing artists jamming on D’Addario instruments.

  

Scope
Digital Experience Pitch 

 

Scope
Digital Experience Pitch 

 

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© Luke Kramer 2018